Facebook has a new “schedule gift” feature for its Gifts product, which allows users to buy something for a friend, but notify them at a later date. Previously, recipients would receive a notification immediately after the gift was purchased.
Now, when users get to the review page after selecting a gift and writing a card, there is a section where they can choose when to notify the recipient. The default is to notify the friend now, but users can also pick a day up to two weeks in advance. This option gives Facebook Gifts an additional convenience now that users can buy a birthday gift or something for another special occasion ahead of time, rather than having to complete the purchase the day of.
The social network used to offer scheduled gifts from its virtual Gift Shop in 2009, but it hadn’t brought the feature to its new Gifts product until now. The old Gift Shop was primarily a way to share virtual stickers on a friend’s Wall, until it was shut down in July 2010. The new Facebook Gifts, launched in September 2012, focuses on physical gifts, like food, wine, home goods and tchotchkes, as well as digital goods like gift cards and subscriptions to streaming services.
There is not a way to schedule the delivery of a gift for a particular day because Facebook Gifts asks the recipient for their address when they are first notified about the gift.