Facebook Uses Credits To Increase Promotional Gift Engagement

Want to send a branded Terminator gift to your friends? Maybe not but what if you knew that the gift would also generate money for your friends, would you do that? I would guess that there’s a much better chance you’d send the gift. In a campaign for the new Terminator movie, Facebook is incentivizing users to send out gifts to their friends by also including 10 gift credits for free. The promotion also includes a custom gifts tab within the Terminator