Facebook Gets Into the Booze Business
This evening, Facebook announced a new set of demographic targeting features that will enable developers to limit users that view specific content. Developers may limit viewership based on age and location. With these restrictions comes a policy update which enables alcoholic beverages to be promoted. As the blog post today states:
We plan to modify this policy to permit promotion of content around the sale of alcohol, provided that you specifically use the Demographic Restrictions feature to restrict your application or content to users of appropriate legal age.
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