Facebook Games Make Money, According to Developer Analytics
Facebook app analytics shop Developer Analytics released a report today detailing what it’s calling the “Top 20 Facebook Apps by Monetization Potential.” While the calculations are estimates based on data points from developers, panels, and surveys, they do illustrate that social games possess many of the measurable characteristics required to monetize apps well on social networks.
What was the methodology? Developer Analytics says, “Monetization potential is calculated based on five trend equations derived from hundreds of real CPM, and CPA/Virtual Goods revenue data points collected directly from developers and partners.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in