How Facebook Games Raise Brand Awareness 550%

Facebook gaming presents a myriad of integration opportunities for advertisers, but increasing brand awareness is easier said than done.

Facebook will be making Credits mandatory for all developers come July. It also has one select partner through which it will be letting developers use offers: TrialPay. However, these are all hard offers, and don’t encompass soft offers. A hard offer is anything that requires the exchange or capture of user data and personal information. In the case of offers, information about users engaging in offers is sent by developers to TrialPay.