FaceFeed: Why Facebook Acquired FriendFeed

I just got off the phone with Mike Schroepfer of Facebook and Paul Buchheit of FriendFeed to discuss their acquisition. As you’ve probably read elsewhere, the companies are being relatively tight lipped about information surrounding the acquisition but I thought I’d take the opportunity to discuss why Facebook would make such an acquisition. Before discussing the logic behind Facebook’s acquisition of FriendFeed, I wanted to note that I asked Paul Buchheit (who was the the creator of GMail) if he’d be developing FMail and he said “Not that I’m aware of!”

Why The Acquisition Went Down

I think it’s pretty clear that Facebook has acquired FriendFeed to get an amazing team of developers that have not only built amazing products in the past but were in the process of tackling many of the challenges that Facebook’s also facing with scaling their feed service.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in