Blackberry just released the third beta update of version 2.0 of its Facebook for Blackberry Smartphones mobile app. It allows users to connect to Facebook over Wi-Fi, which will be especially handy for those without a data plan. Users can now also delete wall posts and comments, and have more options for deleting Messages.
The improvements cater to Blackberry’s business-minded customer base by allowing travelers to connect to Facebook while abroad without buying an expensive data plan, and preserve their reputation by deleting objectionable comments and posts.
Blackberry appears to have accelerated the update cycle for its Facebook app, though it still lags behind the more advanced Facebook for iPhone and Facebook for Android apps. The initial release of v2.0 in mid-March added a sleeker design, and the last beta update on May 5th strengthened the app’s integration with native Blackberry device apps including contacts, phone, and SMS. The app continues to grow, adding just under 1 million daily active users in May to reach 23.5 million DAU and 35.3 MAU according to AppData.
Beta 3 of Facebook for Blackberry v2.0 doesn’t add Groups, the last major feature it lacks that iPhone and Android users have — one also missing from the recently released Facebook for Blackberry Playbook tablet app which favored a flashy Chat interface over functionality. Instead, this update provides services that professionals need.
Registered BlackBerry Beta Zone users who download Beta 3 can access all the features of the app through Wi-Fi. Helpful to domestic users who haven’t subscribed to a data plan, those who frequently travel abroad should be excited about the ability to access Facebook from hotels, airports, cafes or foreign offices. However, push notifications can only be received if users have a local web browsing data plan.
Users now have the option to delete wall posts and comments, and are shown a deletion confirmation prompt. This can assist users if they post something with typos, have second thoughts about a post, or want to scrub their profile of objectionable content posted by friends.
When users go to delete a Facebook Message from their inbox, they’ll be given the options to delete it from just the mobile app, their Facebook account, or both. Previously, any Message that was deleted was removed from both the mobile app and their account.
With devices that are in some ways less technically advanced and that have smaller screens, it might not be important to match the feature sets of the Facebook for iPhone and Android apps. Instead, Blackberry is making the wise choice to give its unique customer base the abilities that meet their use cases.