Facebook Feedback Panel Seeks Ad Sentiment, And It May Save Your Marriage

By Mary C. Long 

Facebook recruited 10,000 U.S. users for its Facebook Feedback Panel. Are you among them? If not, you’ll be pleased to know Facebook doesn’t want to turn into SpamLand, but don’t expect that ads to stop anytime soon. This is probably a good thing, though — for your marriage and other personal whatevers you put out there.

From the look of the survey, which is about advertising on the site, it seems like Facebook really does want to make the user experience better:

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The survey is an ongoing thing, with each participant asked to anonymously answer questions on the service every month for a six-month period. Users respond using the attached Likert scale, and they are given an opportunity to reply with comments later on. So, Facebook wants quantitative and qualitative data — at least it’s being thorough.

We won’t share all the questions here, but the social network wants to know how often you use Facebook and if you’re happy with what you’re seeing (to sum up). It looks a lot like this mostly:

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There are lots of questions focusing on how often you see ads and their quality/relevance. Maybe as a result, this means you’ll stop seeing that “7 minute workout” post when you’re decidedly NOT that physically active. Or maybe that’s just me.

One thing that’s telling is the question where Facebook asks about the QUANTITY of ads. “Has the quantity of ads increased?” Well, yes, Facebook — obviously. And you must know this from your own data.

The real question, of course, is this: Have you NOTICED they’ve increased? Or have we successfully snuck them in?

Expect more targeted ads heading your way in the near future. This is great news for advertisers, but will be a bit unsettling for users once it hits.

Why? Imagine all the stuff you post and DO on Facebook being used to help advertisers target you. So don’t be surprised when an offer for marriage counseling pops up in your margin, ex-girlfriend creepers. And restrain yourself from screen-shotting and sharing that “funny” ad before thinking it through. It may be telling you something about yourself that you’ve yet to realize.

And THAT is probably the best part about all of this: Enhanced advertising options will allow Facebook to offer the in-your-face therapy so many users obviously need!

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