What Street Performers Teach Us About Facebook Fans

I saw some cool marketing strategies for Facebook in, of all things, the antics of street performers in London’s Covent Garden last week.

They swallowed fire, juggle while on unicycles, and even pass head to toe through the oval of a tennis racket, but more interesting than that was how they grew their audience and got people to put money in the hat passed around at the end of the performance.

Getting people to cheer attracted more onlookers.