Facebook expands Sponsored Stories in News Feed with image, more social context
Facebook has significantly expanded the prominence of Sponsored Stories in News Feed with a new “Page Like” unit that includes the page’s profile image and thumbnails of more friends who are connected to the page.
Previously, “Page Like” Sponsored Stories were very subtle in News Feed and many users were likely to skip over them. The new version is larger and shows additional context that might make users more likely to click the ad, such as a description of the business and more friends who Like the page. The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in