Facebook expands Custom Audiences, marketers can target users who visited site or used mobile app

Facebook on Tuesday announced a major update to Custom Audiences that would allow marketers to target ads to people who have visited the company’s website or used the mobile app.

Facebook notes that this is rolling out globally over the next couple months.

Facebook announced this new capability in a Facebook for Business blog post:

These new features expand the capabilities of Custom Audiences to allow marketers to deliver targeted ads to people who visited their website or used their mobile app.