Facebook Expands Ad Conversion Tracking Beta Test

We’ve been receiving messages from users over the past 24 hours that they’ve been granted access to Facebook ad conversion beta test. Last month we covered the beta testing of the Facebook ad conversion tracking tool and now we have access to the implementation guide that Facebook is providing advertisers with.

There are three things that advertisers can keep track of: a user taking some action (the system simply tracks a page load as a conversion), a tag conversion value, and a SKU code.