Facebook Exchange expands with IgnitionOne and growth outside U.S.
Marketing technology company IgnitionOne has added support for the Facebook Exchange in its Digital Marketing Suite this week, in time to take advantage of new access to audiences outside the U.S.
The Facebook Exchange allows approved third-party platforms to place retargeting ads on Facebook after users visit external websites marked with cookies.
AdExchanger reports that FBX is now open in the Asia-Pacific region and in Europe, the Middle East and Africa. A Facebook spokesperson told AdExchanger, “The initial beta was U.S. only.
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