Facebook: Timeline Roll-Out Starts In 'Smaller Countries' Within Weeks [UPDATED]

Facebook has told us that the company will begin making the advanced profile mandatory for all users in select small countries starting a few weeks from now, to test performance, and then will go site-wide from there.

Facebook users who have resisted the conversion to the new timeline profile: The end of the line is near.

Timeline will become mandatory to all users within what a Facebook spokesperson calls “a few smaller countries” over the next few weeks. Those first markets will make a final test of performance before the rest of the site gets the advanced profile.

A telling sign of Facebook users’ sentiments about the advanced profile: The most trafficked story on our site right now is “Can You Take The Timeline Off Your Facebook Profile?”

A spokesperson for Facebook reiterated in an email that the advanced profile will be mandatory, not an opt-in phenomenon:

In the next few weeks, everyone will get timeline.

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