Facebook event ads now have simpler RSVP, allow users to invite friends
Facebook has updated the look and functionality of its event ads, eliminating RSVP options with a single “join” button followed by a new ability to invite friends directly from the ad.
Previously, event ads included an RSVP button that presented “attending,” “maybe attending” or “not attending” as options after users clicked on it. The elimination of extra clicks and decisions is likely to improve performance for event ads. However, the new blue event icon seems less noticeable than the old one, which was a little larger and included the color red.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in