Why Is Facebook Punishing Highly Engaging Brands?
Facebook's changed news feed has cut page engagement in half, says guest writer Nick Vivion co-founder of Unicorn Booty.
The new Facebook news feed has practically erased from users’ homepages all brands that don’t buy advertising.
Check it out for yourself: Scroll through all of the posts on your feed. Do you see any brand posts?
Most likely, you will not see one single post from any brand you’ve liked — even a brand that you have interacted with regularly over the past 18 months!
Facebook has apparently decided that any brand relationship – – engaging or not, regardless of your past behavior — is not desirable in the news feed.
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