Facebook, NRDC, Opower Unite On Energy Awareness
Facebook's latest effort to build a good reputation for energy conservation comes in the form of a partnership with the Natural Resources Defense Council and Opower.
Facebook’s latest effort to build a good reputation for energy conservation comes in the form of a partnership with the Natural Resources Defense Council and Opower.
The three parties are developing a new social energy application that will use Facebook’s platform to enable consumers to:
- Compare the energy usage of their homes versus the national average of similar homes from a national database of millions of homes;
- Compare their energy usage with their friends’ energy usage (a social version of Opower’s Neighbor Comparison module);
- Publish energy-related conversations to their Facebook newsfeeds;
- Enter energy-saving competitions; and
- Share energy-conservation and efficiency tips.
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