Facebook Emails Advertisers to Reassure Them About the Latest Privacy Changes

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By Eric Eldon Comment

In case any advertisers on Facebook were concerned that yesterday’s privacy changes could impact them, the company sent out an email to all of them explaining that they’d be unaffected.

See the email below. Facebook is worried that advertisers have been troubled by the variety of confusing product launches and related issues over the past month. It is trying to clear any issues up now before people get so concerned that they stop spending money.

One note is that while yesterday’s changes won’t have a direct affect on advertisers, they do include better options lettings users hide their interests (which Pages they “Like”). If users decide they want to do this, their friends won’t be able to see the connections. This could make it more difficult for people to find and engage with Pages they may actually care about, reducing the overall effectiveness of the product — however, it’s not clear that any substantial number of users are hiding this information.

Here’s the email:

Hi XXXXXX,

Facebook will roll out changes today that will make it easier for our users to understand and control their privacy settings. As this change will have an impact on our users, we wanted to let you, a valued advertising partner, know about it. Please note that this change will not affect your advertising campaigns and there is no action required on your part.

Facebook is a company that moves quickly, constantly innovating and launching new products to improve the user experience. The feedback we heard from users was that in our efforts to innovate, some of our privacy settings h ad become confusing.

We believe in listening to our users and taking their feedback into account whenever possible. We think the following changes address these concerns by providing users with more control over their privacy settings and making them more simple to use.

Starting today, Facebook will:

* Provide an easy-to-use “master” control that enables users to set who can see the content they share through Facebook. This enables users to choose, with just one click, the overall privacy level they’re comfortable with for the content they share on Facebook. Of course, users can still use all of the granular controls we’ve always offered, if they wish.
* Significantly reduce the amount of information that must be visible to everyone on Facebook. Facebook will no longer require that users’ friends and connections are visible to everyone. Only Name, Profile Picture, Networks and Gender must be publicly available. Users can opt to make all other connections private.
* Make it simple to control whether other applications and websites access any user information.

While a majority of our users love Facebook apps and Facebook-enhanced websites, some may prefer not to share their information outside of Facebook. Users can now opt out with just one click.

I encourage you to take a moment to read our CEO Mark Zuckerberg’s blog post and check out the new Facebook Privacy Page.

Thanks,

The Facebook Ads Team