How Facebook Moved The Outcome Of An Ohio Election

Facebook seems to have played a key role in the successful outcome of one high-profile ballot initiative in Ohio last week.

Facebook seems to have played a key role in the successful outcome of one high-profile ballot initiative in Ohio last week.

The Issue Two campaign leveraged Facebook to repeal a controversial state senate bill that sought to ban unions from collective bargaining, or negotiating labor contracts with the state.

One pro labor union effort, We Are Ohio, is conducting a little market research on its Facebook page, asking:

How did Facebook pages like We Are Ohio and Stand Up For Ohio help you find out about Issue Two? How did you use them to help veto SB5? Were you asked to help We Are Ohio through Facebook? Did your recruit your friends?

We scanned the nearly 200 comments (so you don’t have to), and it seems two Facebook features were most often cited by fans.

Share

Fans

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in