7 Ways Facebook Can Improve 2012 Election Coverage

The Poynter Institute, a journalism think tank, has a few Facebook tips that political reporters can use as they cover the 2012 elections. But really, these are general tips that anyone with a Facebook presence can employ to maximize their exposure and boost interaction with their key audiences.

Coverage of the 2012 Republican primaries is relying on Facebook to improve stories about the issues, the candidates and the voters.

Political scribes, voters, news junkies and activists are using social media to seamlessly interact with the campaigns and the candidates, share behind-the scenes flavor with readers and gauge how voters are reacting to events in the news cycle.

It’s not unlike what major brands and commerce sites on Facebook are doing to encourage engagement with fans.

The Poynter Institute, a journalism think tank, has a few Facebook tips that political reporters can use as they cover the 2012 elections.

But

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