Could Google Plus Create Its Own 'Facebook Effect?'
Google Plus product managers can continue to fret over which features might improve the emerging social network, but none of it will make a difference without some kind of network effect in play.
Facebook can weather strong competition because of the network effect: the value of a product grows in proportion to the number of people using it.
What keeps people from leaving in favor of, say, Google Plus, is the 130 friends the average Facebook user has on the site, half of whom log on daily.
Facebook now tallies more than 800 million users, up from around 750 million when Google Plus launched at the beginning of July. That’s a growth of 50 million users, more than what the search giant amassed in the same time period.
Like Social Times’ Managing Editor Neil Vidyarthi aptly points out, Google Plus hopes to catch people who become disgruntled with Facebook, but the stakes are really high due to the network effect.
He
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in