Facebook-Connected Users 9X More Likely To Engage With, Share From E-Commerce Sites
Shoppers who use Facebook Connect along with ecommerce sites are nine times more likely to engage with those sites' social features and share content with friends, according to a new study from social application provider Sociable Labs.
Shoppers who log onto Facebook while on commerce websites are nine times more likely to engage with those sites’ social features and share content with friends.
Sociable Labs analyzed more than 1.35 million clicks via 42 different social sharing apps between October 2010 and January 2012 in order to determine the benefits and value of Facebook Connect users to retailers’ websites.
The company defined Facebook-connected users in two ways:
- Those who used social log-in alternatives, such as “log in with Facebook” buttons, and
- Those who clicked on e-commerce sites’ calls to action, which required them to share information from their Facebook accounts.
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