Facebook Discovers Page Insights Reporting Bugs
After a company audit of its Facebook Page Insights Reporting tool, the social network discovered “bugs that impacted impression and reach reporting. We have confirmed that these issues impacted reporting only and not delivery” of statistics about Facebook pages.
While ad insights were not impacted by these problems, the company is fixing the bugs–possibly increasing your page statistics. Although Facebook “won’t be able to backfill Page Insights with historical data,” you will have a better idea of how many readers visit your page.
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