Facebook Director of Product Management Doug Purdy discusses Parse, Mobile App Install Ads
In his fireside chat at Inside Social Apps today, Facebook Director of Product Management Doug Purdy discussed about mobile app discovery difficulties faced by developers. He discussed how developers can use the platform to drive app installations through mobile app install ads.
Since first launching last October, mobile app install ads have started to be used by more than 3,800 developers. Since sharing this number earlier last month, Purdy today stated that 4,000 developers have started using the ads which have driven over 25 million app installs.
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