How Digitas Differs From Other Facebook PMDs

Beth McCabe, vice president of social marketing and technology at Digitas, told us about newly joining Facebook's preferred marketing developer program for the first time.

Beth McCabe, vice president of social marketing and technology at Digitas, told us about newly joining Facebook’s preferred marketing developer program for the first time.

Did Digitas just join the PMD now or was there a recertification? Which of the four areas does Digitas have badges in?

Digitas just joined the PMD program and we are thrilled. We qualified for the PMD program in apps, which means we fully tap into the Facebook social graph and create custom brand experiences that amplify engagement and activity between users and brands.

What

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