Facebook Deals Launches in Europe with Modest Promotions
Facebook has rolled out its location-based promotions service Deals to the U.K., France, Germany, Italy, and Spain. Users of the Facebook for iPhone and Androids apps and the mobile site can access special discounts and charity donations in exchange for a check-in in via Facebook Places that spreads a brand’s name in their stream.
Some are criticizing the low value of the initial U.K. promotions, but launch partner brands including Mazda, Starbucks and 02 are merely being conservative while they determine the return Deals can generate.
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