Facebook Had Only Indirect Role In Cyber Monday Sales
Facebook accounted for barely half a percent of total online sales during the busiest day of the year for online shopping, but the site likely had a more indirect role than what statisticians might have been able to capture.
Facebook accounted for barely half a percent of total online sales during Cyber Monday, the busiest day of the year for online shopping.
IBM arrived at that figure and found that Cyber Monday chatter on social networks more than doubled (up 115 percent) compared with 2010.
Our guess: People talk about shopping on Facebook without initiating transactions there. Activity on social media doesn’t lead as directly to online purchases as the IBM statisticians were looking for.
Other IBM Cyber Monday findings:
- Online sales rose 33 percent compared with Cyber Monday 2010, and the average order was up 2.6
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