Facebook Credits Underwhelm Game Developers
Facebook Credits haven't worked out as well as many third-party developers hoped, panelists are saying at the Inside Social Apps 2012 conference in San Francisco.
Facebook Credits haven’t worked out as well as many third-party developers hoped, say the speakers at Inside Social Apps 2012 conference in San Francisco.
Sister blog Inside Social Games reported that developers had been hoping for a high conversion rate to paid users in order to offset the 30 percent of revenue they must hand over to Facebook, but it hasn’t worked out that way, with conversion rates coming in lower than expected.
Kabam Chief Executive Kevin Chou said at the conference, as reported by Inside Social Games:
We thought that conversions would go up and be around 15 percent or 20 percent, but it turned out to be around 5 percent to 10 percent, meaning that we’re taking a 20 percent net tax.
And
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