Facebook cracks down on click-baiting, promotes native link format

Tired of shady techniques used by publishers to get you to click? So is Facebook. The company announced Monday that it is battling this tactic (click-baiting) by punishing pages who use this technique to get traffic to the website.

In a Newsroom blog post, Facebook explained how the site will determine a click-bait headline:

One way is to look at how long people spend reading an article away from Facebook. If people click on an article and spend time reading it, it suggests they clicked through to something valuable.