Buddy Media Adds Conversion Tool To Social Marketing Suite

Leading social enterprise provider Buddy Media added a new tool to its social marketing suite today: ConversionBuddy.

Leading social enterprise provider Buddy Media added a new tool to its social marketing suite today: ConversionBuddy.

ConversionBuddy adds analytics to Buddy Media’s suite of social marketing products.

Using the conversion tool, brands can track consumers’ likes and shares on Facebook and follow them through to click-throughs and sales.

Additionally, companies can see which content and products are most popular on Facebook and retrace how social content moved about within the social-network framework.

Companies can also identify brand advocates, or fans who most frequently share social content, and locate the audiences that generate highest traffic and revenue per share.

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