Facebook continues Offers test with 'remind me' button now on mobile
Facebook is continuing its test with a few global retailers to make Offers more effective in generating online sales. Part of this includes a new “remind me” button on offers that appear in the mobile feed.
When we found Facebook is testing a new version of Offers in February, the options to shop immediately or get a reminder before the promotion ends were only available on desktop. Now we’ve seen this on mobile, too. The “remind me” button could be especially useful here since the prominence of mobile ads leads to a lot of clicks, but users might not be as likely to complete a purchase on their phones.
When users click on this story in the feed, they’re taken to a page with two options: “Remind Me” and “Shop Now.”
After choosing “Remind Me,” users will be sent an email and at a later date will be reminded with a notification on Facebook. It
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