Facebook Connect Brings New Opportunities for Engaging Interactions and Viral Growth to iPhone Apps
This weekend at SXSW in Austin, Facebook’s Dave Morin announced the launch of Facebook Connect for iPhone. Now, iPhone app developers can integrate Facebook Connect natively into their apps so users can easily connect and share game content with their Facebook friends from inside the app. Facebook Connect for iPhone is a big step forward in the advancement of the social web because it bridges the social graph, identity, and privacy of Facebook with the rich, mobile application platform of the iPhone for the first time.
However, unlike some may think, Connect for iPhone doesn’t just create new opportunities for Facebook application developers to expand their reach to the iPhone (though it certainly does that too – companies that were large on Facebook before the iPhone like Flixster, SGN, Zynga, and Playfish are already showing the power of a cross platform mobile and social app ecosystem with the strategies behind their...
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