U.S. Congress Members Get Improved Facebook Analytics

By Jennifer Moire Comment

The vendor iConstituent is rolling out a new tool that could help members of Congress enhance their Facebook presence and interactions with the people they represent.

The services, the Constituent Gateway social dashboard and the constituent gateway ads dashboard includes reach measurements, not just impressions, as well as unique visitors and audience growth figures, which could help an office expand its outreach on Facebook and other platforms.

Stuart Shapiro, iConstituent’s president, told us:

The technology will help office’s understand who are sharing on Facebook or participating in social media and build a profile of constituents. This is very useful data because statistics can be extremely helpful in making decisions that will revolutionize the interactions between elected officials and the public.

Facebook is still relatively new to Congress. The U.S. Senate only approved Facebook about a year and a half ago and has yet to approve Twitter.

The U.S. House of Representatives made the social network an official technology shortly before the Senate.

The vendor introduced House members to Facebook ads more than a year ago, which iConstituent says has increased politicians’ Facebook likes dramatically.

The company has a unique view of Capitol Hill’s social media use. They work with more than 400 congressional offices on some aspect of electronic communications between elected officials and their constituents.

Organizing telephone town halls, designing web sites, managing Facebook pages, delivering sentiment analysis or unifying a member’s social media presence are some of the company’s offerings.

And iConstituent participated in the recent Hackathon sponsored by Facebook and congressional leadership.

“We create more fruitful relationships with each individual constituent that’s augmented or magnified through Facebook. And that results in a better democracy,” added Shapiro.

That may sound like a tall order, but Shapiro believes it’s possible because technologies, like Facebook, give voice to individuals.