U.S. Congress Members Get Improved Facebook Analytics
The vendor iConstituent is rolling out a new tool that could help members of Congress enhance their Facebook presence and interactions with the people they represent.
The vendor iConstituent is rolling out a new tool that could help members of Congress enhance their Facebook presence and interactions with the people they represent.
The services, the Constituent Gateway social dashboard and the constituent gateway ads dashboard includes reach measurements, not just impressions, as well as unique visitors and audience growth figures, which could help an office expand its outreach on Facebook and other platforms.
Stuart Shapiro, iConstituent’s president, told us:
The technology will help office’s understand who are sharing on Facebook or participating in social media and build a profile of constituents.
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