Facebook Launches Collections, Allowing People To Buy Items Pictured

By Justin Lafferty 

How many times have you seen a brand share an image of something that you’d like to buy? Facebook is taking a step toward closing that loop with Collections, allowing users to not only like, but collect, want, or buy products that brands share through images on the social network.

The site is testing Collections with certain retailers:¬†Pottery Barn, Wayfair, Victoria’s Secret, Michael Kors, Neiman Marcus, Smith Optics, and Fab.com.

In addition to the normal like, comment, or share prompts, product-based image posts from these pages will include collect or want options, too. Products within a collection will also have a buy link, sending people to the brand’s website to purchase the item.

Here’s what it looks like, courtesy of Facebook:

A Facebook spokesperson explained the new feature in an email to AllFacebook:

We’ve seen that businesses often use pages to share information about their products through photo albums. Today, we are beginning a small test in which a few select businesses will be able to share information about their products through a feature called Collections.¬† Collections can be discovered in news feed, and people will be able to engage with these collections and share things they are interested in with their friends. People can click through and buy these items off of Facebook.

The spokesperson told AllFacebook that this is not a social plugin and is not available offsite at this time.

Readers: What do you think of this new feature?

Images courtesy of Facebook.