Facebook Launches Collections, Allowing People To Buy Items Pictured
How many times have you seen a brand share an image of something that you'd like to buy? Facebook is taking a step toward closing that loop with Collections, allowing users to not only like, but collect, want, or buy products that brands share through images on the social network.
How many times have you seen a brand share an image of something that you’d like to buy? Facebook is taking a step toward closing that loop with Collections, allowing users to not only like, but collect, want, or buy products that brands share through images on the social network.
The site is testing Collections with certain retailers: Pottery Barn, Wayfair, Victoria’s Secret, Michael Kors, Neiman Marcus, Smith Optics, and Fab.com.
In addition to the normal like, comment, or share prompts, product-based image posts from these pages will include collect or want options, too.
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