Facebook Campaign Helps Clean Up New Delhi Walls

A 78-year-old retired army colonel is using Facebook to get help stripping the walls of his New Delhi, India city of dirty posters that have mucked up its overall appearance.

A 78-year-old retired army colonel is using Facebook to get help stripping the walls of his New Delhi, India city of dirty posters that have mucked up its overall appearance.

Shivraj Kumar began his Facebook city clean up efforts back in August 2009 in order to have a more personal connection with the folks he’d plan on recruiting to help his cause.

The “Poster Hatao” campaign that Kumar began has garnered some 211 Facebook fans. Many young people have also responded to his committed cause which is to clean up his city’s walls of the eyesore conditions that have resulted in defaced public buildings and furniture.

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