Getting Your Interactive Facebook Campaign Approved [Case Study]

A little over a month ago we covered a new interactive Facebook campaign from Rounds called Ashley Boo.  Ashley Boo was the first of it’s kind—an interactive profile campaign that let you write in Ashley Boo’s status and then watch videos of her doing what you typed.  The campaign was a success at first, garnering over 88,000 videos played within hours.  But a mere seven hours after the campaign hit YouTube it was taken down by Facebook, due to violations of their Terms & Conditions.