Facebook Buys Digital Book Creator Push Pop Press for "the Ideas and Technology"
In one of its first full-out acquisitions in recent memory, Facebook has bought digital book software company Push Pop Press. The announcement about the deal is meant to quiet the too-obvious reaction of “Facebook is getting into book publishing?”
Instead, the companies hint that the acquired employees will be involved in the visual, and perhaps touch-interface elements of Facebook: “Although Facebook isn’t planning to start publishing digital books, the ideas and technology behind Push Pop Press will be integrated with Facebook, giving people even richer ways to share their stories.”
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