Facebook bugs led page reach and impressions to be misreported

Facebook today revealed that bugs in its page insights product led reach and impressions to be misreported for months. Fixes are being rolled out today and over the weekend, the company says.

Facebook says the bugs only affected reporting, not delivery, so page reach wasn’t actually reduced, it may have just appeared that way from insights data. This was limited to page insights and did not have an impact on ad insights.

The social network says pages will be affected differently depending on their fan based and when and how frequently they post, but overall it expects most pages to see an increase in reach or no change.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in