Facebook Bug Caused Pages' Reported Reach To Be Lower

For page administrators who have seen their pages' reaches decrease over the past few months, Facebook claims it has found (and is solving) the issue. A bug in the insights tool led many pages to show reach figures lower than what they actually were. Facebook is rolling out a fix for this issues, and it notes that analytics should be accurate around this weekend.

For page administrators who have seen their pages’ reaches decrease over the past few months, Facebook claims it has found (and is solving) the issue. A bug in the insights tool led many pages to show reach figures lower than what they actually were. Facebook is rolling out a fix for this issues, and it notes that analytics should be accurate around this weekend.

In a post on the Facebook Studio blog, the company notes that some pages should see their total reaches increase as a result of the changes.

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