Facebook Developer Buddy Media Buys Brighter Option
Leading Facebook developer Buddy Media has acquired the London-based Facebook advertising developer Brighter Option.
Leading Facebook developer Buddy Media has acquired the London-based Facebook advertising developer Brighter Option.
Buddy Media had studied 20 possible ad development outfits for a possible acquisition and chose Brighter Option, whose ad management software saw 92.5 billion page views on behalf of 291 advertisers in 42 countries.
In a related announcement today, Buddy Media signed a deal with 24/7 Real Media, WPP’s marketing technology company, to use Brighter Option’s social ad management software to power Facebook ads for its clients worldwide.
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