Some users are once again seeing the “Discover New Games” module in the right sidebar of Facebook.
The Discover New Games module highlights games a user’s friend is playing or that are otherwise popular. This time around it includes a larger game thumbnail instead of their friends’ profile pictures as we saw in March 2011. The module still includes the prominent “Play Now” call to action.
This is an additional way the social network is trying to please game developers and help them gain users after a period in 2010 when they cut off several viral channels. In a developer blog post on Monday, Facebook announced a few new ways it is promoting games on the platform, including a games-only activity feed and aggregate News Feed stories.
Although we’ve seen the company recently identifying games by genre to encourage users to click over to them, it has not done so in the latest version of the Discover New Games module.