REPORT: Facebook Fans Are Big Brand Advocates
What every social media marketer has been hoping for could actually be true - new study suggests that Facebook fans are staunch brand advocates.
What every social media marketer has been hoping for could actually be true – new study suggests that Facebook fans are staunch brand advocates.
The “Facebook and Brands” survey (PDF) by Omnicom-owned ad agency DDB covered Facebook users in six countries. The survey, first reported by Adweek, found that users who like a brand’s Facebook page use its products regularly or occasionally. After following a brand on Facebook, one in three respondents said they would be inclined to buy the company’s products more.
People who ‘like’ brands’ pages on Facebook also feel comfortable recommending the brand to friends, with 49% of the respondents saying they would “certainly” do so and 43 percent saying they “probably” would.
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