Facebook shoppers looking for Black Friday deals may want to consider pounding the Payvment, as the Facebook commerce platform is unveiling a special section in its shopping mall devoted to the biggest shopping day of the year.
Starting at 12:01 a.m. Eastern Time Friday, Facebook shoppers will be able to access the special Black Friday deals page, which will offer discounts on items including jewelry and electronics.
Payvment has experienced a 30 percent increase in Facebook shopper traffic since the beginning of November, as well as a 25 percent rise in social discussion and sharing in its shopping mall.
The company has amore than 100,000 active sellers using its platform to offer more than 2.4 million searchable products on Facebook.
Co-Founder and Chief Executive Officer Christian Taylor added:
Consumers are starting to think of Facebook as a holiday shopping destination, and we hope to encourage that behavior by making it incredibly easy to find unique gifts and great deals from a large number of sellers.
In the past, Black Friday and Cyber Monday have been the domain of the big-box retailers, but now, with the shopping mall, we’re helping the boutique sellers by aggregating and promoting their deals for consumers all in one place on Facebook.
Readers: Will you browse the Payvment shopping mall this Friday?