Analysis: What's Behind Facebook's Friendfeed-Style Acquisition of Beluga?

Facebook added yet another small group of talented developers and product managers to its stable today with the acquisition of Beluga.

With Facebook’s focus this year on bolstering its mobile platform and offering a Messages product that seamlessly ties the web and mobile together, Beluga is a nice fit with the company’s overall direction.

Also, with Facebook acquiring not only the Beluga team but the startup’s technology, the acquisition resembles the way the company bought Friendfeed in 2009 and kept its service alive indefinitely.

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