Just as users can visit a brand’s Facebook page to tell it how much they love the product or offer ideas, they can also leave negative feedback. Brands — notably Chick-fil-A and the National Rifle Association — recently discovered that social media is a two-way street for good and for bad.
After the shooting that took place late Thursday night at the midnight showing of The Dark Knight Rises in Aurora, Colo., the NRA took serious criticism after posting this message to their American Rifleman Twitter account: “Good morning, shooters. Happy Friday! Weekend plans?”
After a barrage of feedback, the NRA deleted the American Rifleman Twitter and Facebook accounts, according to ThinkProgress.org. Several people posted links to stories about the NRA’s tweet on Facebook. ThinkProgress.org also noted that NRA deleted links to its Facebook and Twitter account from its website.
The criticism drawn by fast food restaurant Chick-fil-A was a little more Facebook-centric. After the company’s president, Dan Cathy, said Monday that his company supports anti-gay marriage measures, the Chick-fil-A Facebook page became a hotbed for discussion, as people either chided the company for its remarks or encouraged it for standing up for what it believes in.
Although many commenters made reference to gay marriage (pro and con) in various posts on the page, the main lightning rod occurred Thursday when the company posted regarding Cathy’s comments.As of Friday afternoon, the post has been shared more than 4,300 times and has gained 58,570 likes and more than 15,000 comments.
Last month, Oreo caught flack for supporting gay marriage, drawing both positive and negative comments.
It’s apparent that as more companies use Facebook, Twitter, and other social media sites to promote their brand, they’ll have to deal with issues like this.
Readers: How do you feel that the NRA, Chick-fil-A, and Oreo handled their situations?