Why Facebook Auto-Play Video Ads Are a Bad Idea

Autoplay video ads on may be a good way for Facebook to generate revenue. Unfortunately, it’s also a great way to drive users crazy.

With the recent changes, it’s become clear that Facebook is trying to balance the need to be both profitable and not alienate its user base. Implementing autoplay video ads in the newsfeed may be a good way to generate revenue. Unfortunately, it’s also a great way to drive users crazy.

According to Tuesday’s announcement, the new autoplay videos are part of a continuing effort to make videos more engaging and improve the quality of videos on the network.

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