Facebook Extends Auto-Captioning to Videos From Pages

Facebook introduced auto-captioning for video ads last February, and the social network quietly began extending the feature to videos from pages in October.

Facebook introduced auto-captioning for video ads last February, and the social network quietly began extending the feature to videos from pages in October.

Josh Constine of TechCrunch shared the screenshots below, and Facebook confirmed to Constine that the feature’s rollout began to U.S. English pages in October.

FBPagesAutomaticVideoCaptioningAddCaptions FBPagesAutomaticVideoCaptioningGenerateCaptions FBPagesAutomaticVideoCaptioningReviewCaptions

According to Constine, the feature is powered by voice-recognition software, and page administrators with access to it will see a Generate button in the video editor or above the video, enabling them to add auto-captioning.

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