Facebook Audience Network to Test Delivering TV Ads via Set-Top Box Apps
Facebook is taking aim at the television advertising market, in a roundabout sort of way, initially.
Facebook is taking aim at the television advertising market, in a roundabout sort of way, initially.
Kurt Wagner and Peter Kafka of Recode reported that the social network teamed up with A&E Networks and Tubi TV on a test whereby Facebook Audience Network will begin delivering video ads next week through applications that run via set-top boxes, such as Apple TV and Roku.
According to Wagner and Kafka, Facebook is not selling these ad spots yet, instead testing the process by running in-house ads, such as its recently launched campaign backing Facebook Live, as well as ads for its nonprofit partners.
A Facebook spokesperson confirmed the test to Wagner and Kafka, saying:
We are testing how to best deliver video ads through Audience Network to people watching content on connected TVs.
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