How Will Facebook's Atlas Affect the Marketing World?

Facebook's new ad platform Atlas won't revolutionize the marketing world. But Google should watch its back.

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Leah Pope is the VP of global marketing for Synthesio, an award-winning, social intelligence company helping the world’s leading brands listen to, understand and engage with consumers. By delivering social media data within 200 countries and 50-plus languages, brands receive crucial insights into their market’s opinions, wants and needs.

In today’s digital world, new online marketing innovations, platforms and concepts are announced on a weekly basis. The latest big change that brands and marketers are facing is the relaunch of Facebook’s ad platform, Atlas.

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